By staying in
touch with developing technologies Web Designs with Southern
Charm creates eye-catching sites that reach their target
audience. From the design concept to the initial development and
set up, our staff will work with you every step of the way to
insure that your site will "work" for you.We will customize graphics used on your site to meet your
needs. If your company is ready to establish a professional Web
presence that will take advantage of today's Internet Marketing
Capabilities contact Web Designs with Southern Charm for a
free initial consultation.
Whether you are just starting out
or have an existing site that needs to be updated, we offer the
following services:
Clearly Define Your Target
Audience
Defining your target
audience should always be the first step. By doing so you can
focus the content, layout and design of the site to reach that
audience.
Build a Web Site From the
Visitor's Perspective
Will the
information you provide on the site be of use to your target
audience? Is the site easy to navigate? Are the graphics
aesthetically pleasing without adding unnecessary load-time? Is
the site one you would find useful if you were to visit? You want
people to return to your site, so be sure their visit is an
enjoyable one.
Focus On Content, Not
Gimmicks
Successful sites are successful for one reason -- they provide
their visitors with information they are looking for not
gimmicks. Well designed graphics are an important part of your
visitor's experience, but in the end they are window-dressing for
your content and should never draw the focus away from the
information you are providing.
Provide Your Visitors With
"Value Added" Content
Every business and organization has information
that the general public may not be able to get elsewhere. Such
information, when provided on a Web site, gives visitors a reason
to access your site. Examples of Value Added content would be a
Mechanic's site with general engine maintenance tips; a Realtor's
site with information on how to prepare your home to sell; or a
Lending Institution's site with current loan rates.
Update Content
Often
Updating content takes a big commitment, but the rewards are also
great. By providing timely, updated information you will insure
repeat visits and a successful site. By keeping your content
fresh you will give your visitors a reason to come
back.
Promote, Promote,
Promote
Web search tools are just one piece of the
promotion puzzle -- and a small one at that. The shear enormity
of the Web makes reliance upon the Web search tools for traffic a
risky proposition. Promote your URL on your business cards, in
your printed literature and all your advertisements. You will
soon be rewarded with increased traffic
Pricing of Web site design and
development is based on the content and complexity of your
requirements. Remember our "Web Creations" are individualized to
meet our clients needs and preferences, as well as advertising
budgets. You can establish a Web Presence for one tenth the cost
of standard advertising media. Contact Southern Charm today to
determine your needs and how they can best be met with Internet
Marketing.
